Taylor Global

Social Analytics & Insights Manager

US-NY-New York
4 weeks ago
Job ID
2017-1093

Overview

As Social Analytics & Insights Manager you will work with the strategy, account, and creative teams across a roster of client partners. You will ensure best practices for data analytics and reporting in the social and digital space for the organization. Also, you will lead execution of research approaches and methodologies that will infuse consumer and competitive insights into strategic marketing communications proposals and campaigns. The research will provide a foundation to measure consumer outcomes and an understanding why consumers care for a brand. This research will explore the consumer’s underlying mindset, moods, desires, aspirations, and motivations that trigger their attitudes and actions. Your insights will articulate the “Voice of the Customer” (VOC). You will lead the entire insights and analytics process throughout the consumer journey. Your career with Taylor will develop your leadership skills and deepen your analytical and critical thinking. This position is based in our headquarters in the Empire State Building in New York City.

Responsibilities

What you’ll do

  • Run the day-to-day operations of the Insights & Analytics arm of the digital department, including delivery of best-in-class analytics and research against internal and client asks
  • Work closely with strategy and account teams to promote added-value reporting, analytics and ensure consumer insights are integrated into marketing plans and programs
  • Conduct quantitative and qualitative research approaches (primary and secondary) that leverage traditional and innovative methodologies to uncover consumer behaviors, attitudes, and motivations across categories, brands, and platforms – particularly the digital/social/mobile landscape - sharing results and implications with internal business stakeholders
  • Think creatively and strategically to break down and connect data into a straightforward, insightful story
  • Manage agency’s research resources, tools, and vendor relationships, including fielding new vendor proposals
  • Collaborate with analytics team members to support and advance the agency’s vision for leveraging analytics and consumer insights in the social and digital spac

Qualifications

What you’ll need

 

What you’ll need

 

  • Bachelor’s degree, Master’s degree a plus
  • 6-8 years of consumer focused measurement and analytics experience in social/digital
  • Ability to clearly distill complex research concepts/techniques into simple, relevant meaning
  • Knowledge of secondary research tools like ComScore, Crimson Hexagon, Mintel and Simmons
  • Talented understanding of traditional, digital and social media outlets
  • Passion for learning and understanding what makes consumers take certain actions within social media and, specifically, how/why they engage with specific content on those platforms
  • Gifted and confident communication skills in all areas: written, oral and presentation

 

 

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