Taylor, a brand counselor and marketing communications partner to a select portfolio of the world’s leading consumer brands.
Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with some of the world’s leading consumer brands, using lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor has over 100 employees with headquarters in New York and offices in Los Angeles, Chicago and Charlotte.
As Digital & Consumer Analyst you will collaborate with the Insights & Analytics Manager, and work with the strategy team across a roster of client partners. You’ll create and execute research approaches and methodologies that will infuse consumer and competitive insights into strategic marketing communications proposals and campaigns. The research will provide a foundation to measure consumer outcomes and an understanding of why consumers care for a brand. This research will explore the consumer’s underlying mindset, moods, desires, aspirations, and motivations that trigger their attitudes and actions. Your insights will articulate the “Voice of the Customer” (VOC). Your career with Taylor will develop your leadership skills and deepen your analytical and critical thinking. This position is based in our headquarters in the Empire State Building in New York City.
What you’ll do
Evaluate and manage vendor relationships and field new vendor proposals
What you’ll need