Taylor Global

Digital and Consumer Analyst

US-NY-New York
4 weeks ago
Job ID
2017-1092

Overview

Taylor, a brand counselor and marketing communications partner to a select portfolio of the world’s leading consumer brands.

 

Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with some of the world’s leading consumer brands, using lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor has over 100 employees with headquarters in New York and offices in Los Angeles, Chicago and Charlotte.

 

 

As Digital & Consumer Analyst you will collaborate with the Insights & Analytics Manager, and work with the strategy team across a roster of client partners. You’ll create and execute research approaches and methodologies that will infuse consumer and competitive insights into strategic marketing communications proposals and campaigns. The research will provide a foundation to measure consumer outcomes and an understanding of why consumers care for a brand. This research will explore the consumer’s underlying mindset, moods, desires, aspirations, and motivations that trigger their attitudes and actions.  Your insights will articulate the “Voice of the Customer” (VOC). Your career with Taylor will develop your leadership skills and deepen your analytical and critical thinking.  This position is based in our headquarters in the Empire State Building in New York City.

Responsibilities

What you’ll do

 

  • Lead day-to-day social and digital analytics and reporting support for digital and account teams
  • Collaborate with the Insights & Analytics Manager to evolve the capabilities and offering of Taylor’s analytics department
  • Think creatively to break down and connect data into a straightforward, insightful story
  • Support qualitative and quantitative consumer research
  • Work closely with account teams to ensure that research results and recommendations are integrated into marketing plans and programs
  • Stay current with the social media industry, and understand how platform updates impact our measurement approach and reporting, and clearly communicate this to the account and digital strategy teams
  • Be the go-to expert for internal analytics resources and tools

Evaluate and manage vendor relationships and field new vendor proposals

Qualifications

What you’ll need

 

  • Bachelor’s degree, Master’s degree a plus
  • 2-4 years of consumer focused measurement/analytics experience and/or social media strategy experience
  • Proficient understanding of traditional, digital and social media outlets
  • Knowledge of secondary research tools like ComScore, Crimson Hexagon, Mintel and Simmons
  • Ability to clearly distill complex research and analytics concepts/techniques into simple, relevant meaning 
  • Passion for learning and understanding what makes consumers take certain actions within social media and, specifically, how/why they engage with specific content on those platforms
  • Strong communication skills and attention to detail. Confidence and comfort level in all areas of communications: written, oral and presentation

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